Type of Links | Understanding the Linking Lingo

Type of Links

Do you want to have a clear knowledge of understanding link types? As you delve more and more into blogging you are going to hear a lot of terms tossed your way. Your head will spin… one eye will flicker as my migraine sets in and you will wonder to yourself “what in the heck have I gotten myself into!”

Take a deep breath! That’s what we are here for. We want to remove any anxiety or questions you have about anything that is foreign to you.

Are you ready to understand what all this talk about link types is about? Keep reading…

types of links

A broken link mostly happens with external links (but they can happen with an internal link too). You add a link to your website that points to another website and they remove the post or shut down their website. Guess what… now your link leads to no man’s land. It’s important to identify broken links so the search engine spiders know that you are maintaining your website.

An internal link leads from one page/post on YOUR site to another page/post on YOUR site. Wow, that sounds pretty darn simple, right?!

An external/outbound link links your site to another. Maybe you read a great article that you think your readers would enjoy and you want to share it with them on your site. By sharing within a page or a post, you have created an outbound link. Each time you do this, you are increasing the number of outbound links from your site. Why is it important that we mention this? Because you should try to keep outbound links to a minimum by only linking when necessary.

An external inbound link links another website that leads a visitor to your site.


A NOFOLLOW link is coded so that search engine bots do not follow link, which means if the website owner is linking back to you with NOFOLLOW attributes, it does not pass on link juice.

By default, all the hyperlinks are DOFOLLOW.

Internal and MOST external links should be DOFOLLOW with the exception of using the NOFOLLOW attribute when a link is compensated in any way, e.g., sponsored, product review, affiliate link, etc.

Broken links are links that no longer lead to a specified article or page that no longer exists or has been moved. When you try to view the broken link you will normally be lead to a 404 not found page.

It is important to add to your blogger weekly maintenance checklist to check for broken links and fix them.


When you have broken links on your site they stop search engines potentially indexing your website. By fixing or removing these broken links on your website, you are allowing the search engines to completely index your website’s internal and external links. This is good for your site for several reasons:

  1. Your site will be indexed which will help you rank in the SERPs;
  2. When your site is updated it shows the search engines that you are maintaining your site and the content is current.
  3. Your site is easier to navigate for your readers and keeping them from leaving your site instead of finding a 404 page.

Causes for broken links:

  1. Renaming or moving a post or a page and forgetting to change your internal links
  2. Linking to content that has been moved or deleted
  3. Mistyping the URL into the path field when creating the link
  4. Linking to a page on another page not on your site and not knowing when they change the URL or move the page

There are many ways you can check for broken links and below is a list of a few different option types for you to choose from to see which works best for your time, budget, and knowledge.

  1. Google Webmaster Tools – free
  2. Broken Link Checker WordPress plugin is free and one of the more popular broken link checking solutions available to WordPress users. The plugin will scan your site and then display the broken links for you to edit by marking them as not broken, unlink the link, and the ability to rescan your site. (I will cover this more in-depth in a few lessons.)
  3. Screaming Frog is a free or a paid service at £99 a year (which is about $150 US). Screaming Frog will crawl your website and provide a detailed report on broken links, errors, missing header tags, meta information, and more. The free version has a crawl limit of 500 URLs and if you use the premium version you will not have the limit.
  4. Xenu’s Link Sleuth is a free script available for Windows which will check your site’s links, images, stylesheets, and scripts. Once it has scanned your website, it will generate a report which can be exported as a .csv file for you to download or email to yourself.

As we progress together, you will learn how to find & fix broken links, create inbound links that benefit your site (SEO), and more.

Permalinks and titles are used to help search engines identify what your article is about (permalink) and for you to entice searchers to click on your link in the SERPs to convert them to a reader (titles).

A lot of bloggers think they have to be the same words but they do not as each has its own purpose.

The slug, which makes up the end section of your permalinks, and title are very important for your on-page SEO.

  1. The slug, which makes up the end section of your permalinks – written for search engines (BillieHillier.com/seo-book)
  2. Article title – written to entice readers (Essential Elements for On-Page SEO)

You can see above that the slug becomes part of your permalink.

My recommendation is to use your keyword phrase as your slug and then modify the title to make it more enticing so when it is seen in the SERP it will convert to a click-through.


  • Keywords for your slug aka part of your permalink – Apple Pie Recipe
  • Title – The Easiest Apple Pie Recipe You Will Ever Bake

Both satisfy the search engines with the title that will entice your potential reader to come to your site. This is very important as you might have some AWESOME content but if you “can’t sell it” then readers will never read your content.

Think of these two chocolate cakes are your article. Both cakes offer the person the best chocolate cake in the world. But, at a quick glance… which would you want to eat?

The peacock cake… right?

That is how people view those your articles in the SERPs – the content (chocolate cake) could be identical but it’s how you sell it to them will make them want to click on and use as a resource.

Below are a few example of titles types and examples that convert:

  1. This is it!: The Ultimate Guide to Captivating Titles
  2. Need + Outcome: How to Use Amazon to Make Millions
  3. How interesting is that!: Why You Can’t Resist This Article
  4. The Ultimate List: 5 Ways to Improve Your Titles

Questions about crafting awesome titles to catch potential readers, ask in the Facebook group.

Type of Links

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