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DNU - SEO Boot Camp for Content Marketers
WELCOME
Terms of Use
Welcome to Traffic Boot Camp!!!
A Quick Message About This Monthly Mentoring
Meet Billie
Let's Connect
M1 - MASTER LIST OF FILES, TEMPLATES, CHECKLISTS, & TOOLS
The Mother of All Resources
Tools to Help You
M1 - SEARCH ENGINE OPTIMIZATION 101
SEO Ranking Factors
What is Technical SEO
What is On-Site SEO
What is On-Page SEO
M1 - GETTING EVERYTHING READY & ORGANIZED
I Need You to Do These Processes ASAP
M1 - GOOGLE ANALYTICS
Google Analytics
Add User to Google Analytics
M1 - GOOGLE SEARCH CONSOLE
Google Search Console aka Webmaster Tools
Adding Your Site Map to Google Search Console
Add a User to Google Search Console
VIDEO - How to Add a User to Google Console (1:12)
M1 - CONTENT MARKETING SPREADSHEET
Content Marketing Spreadsheet
How to Find Organic Traffic in Google Analytics
Identifying and Grouping Your Content
VIDEO - How to Scrape Posts Using Yoast SEO
VIDEO - Content Marketing Spreadsheet
M1 - STAT TRACKING SPREADSHEET
VIDEO - Stat Tracking Spreadsheet (9:47)
M1 - SEASONAL CONTENT
Identifying and Grouping Your Seasonal Content
VIDEO - Identifying Seasonal Content (4:09)
M1 - GOOGLE TRENDS
VIDEO - How to Use Google Trends (6:00)
M1 - UNDERSTANDING YOUR SEO REPORTS
VIDEO - How to Use Your SEO Reports (10:11)
M1 - MODULE 1 | WRAP UP
Module 1 Wrap Up Checklist
M2 - MODULE 2 | GETTING YOUR SITE READY FOR SEARCH ENGINES & VISITORS
Welcome to Module 2
Why Prepare Your Site
M2 - SITE SPEED
Site Speed
M2 - MOBILE FRIENDLY SITES
Mobile Friendly Sites
M2 - BROKEN LINKS
Broken Links - What They Are, How They Hurt You, and How to Fix Them
Broken Link Checker
M2 - SITE ARCHITECTURE
A Few Words of Warning
Categories and Tags
Optimizing Categories and Tags
Breadcrumbs
M3 - SITE LAYOUT
Creating a Custom 404 Page
What to Include in Your Footer
What to Include in Your Sidebar Widgets
Start Here Page - Do You Have One?
M3 - LANDING PAGES
Creating Landing Pages (Which Are Really a POST)
M4 - CUSTOM MENUS
Creating Custom Menus
VIDEO - Custom Menus for Sidebar Widgets (1:14)
M4 - CONDITIONAL WIDGETS
Conditional Widgets
M5 - MONTHLY REVIEW
Things to Do
Updating Your Monthly Stats
Update Stat Tracking Spreadsheet
Analyzing Google Analytics Data (7:15)
M6 - IMPROVING CLICK THROUGH RATES (CTRs)
Identifying Low Click Through Rate (CTR) Posts
M7 - PERFORMING A CONTENT AUDIT
M7 - Welcome to Module 7
Why Do a Content Audit
Developing a Content Audit Plan
M8 - CONTENT AUDIT | DELETING ARTICLES
Deleting Content That Is No Longer Relevant to Your Site
Deleting Content - Creating 301 Redirects
Removing Unattached Images From Your Media Folder
M10 - CONTENT AUDIT | IMPROVING EXISTING CONTENT
Push High Quality Content
Developing a Layout for Your Articles
Use Long-Form Content
Optimum Article Components
Content Length
Break Up Content
M11 - CONTENT AUDIT | CREATING ENGAGEMENT
Adding Value
Update Your Call to Action (CTA)
Encourage Interaction
M12 - ON-PAGE SEARCH ENGINE OPTIMIZATION
On-Page SEO
Update Internal and Outbound Links
Spelling and Grammar
Adding a Heat Map
Image Compression
Image Optimization
M14 - SEO AUDIT
Welcome to Your SEO Audit...
Understanding Your SEO Audit Files
M15 - CONTENT AUDIT | MERGING ARTICLES
Before You Start Merging Existing Content
M16 - CONTENT AUDIT | CREATING NEW CONTENT
Developing a Content Series
Content Stretching Mentoring Sign Up
M17 - STAGGERED MARKETING PLANS
What is a Staggered Marketing Plan?
Why Use a Staggered Marketing Plan
Developing a Staggered Marketing Plan for Your Different Article Types
Adding Your Site Map to Google Search Console
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