Anatomy of a Blog Post

Anatomy of a Blog Post

Anatomy of a Blog Post


Your headline is often the first thing readers will see so make it interesting enough to make people want to read the rest of the story. Make it spicy to stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. Exceptional headlines often:

  1. Include numbers or specific data
  2. Incorporate powerful words and phrases
  3. Create a sense of urgency or intrigue in the reader

Examples of captivating titles:

  • This is it!: The Ultimate Guide to Captivating Titles
  • Need + Outcome: How to Use Amazon to Make Millions
  • How interesting is that!: Why You Can’t Resist This Article
  • The Ultimate List: 5 Ways to Improve Your Titles


When you first visit a web page or article, where is your eye drawn? I can almost guarantee it’s towards the imagery on the page. An image in a blog post is a good way to break up a mass of text. It is recommended that you use half of the content with for an image and the other half for your content.


Did you know that 90% of your readers never read past the 2nd sentence?

Did you like my hook?

A lot of bloggers neglect a hook! the hook is the bit of descriptor text following the headline. Sometimes a blog post doesn’t necessarily lend itself to a hook (especially if it is graphic + illustrative in nature), but chances are you can utilize this copy to provide further insight into a future post.

Your introduction is another chance to hook your reader to stay on your site. You need to tell people why they should read your article. The introduction to your blog article is absolutely crucial. If you’re aiming to write the perfect blog post, never-ever skimp on the quality of your introduction. Do not overwrite this, a punchy into is more effective.

Ways to open your blog paragraph for a powerful hook:

  1. Start with a question
  2. Toss a statistic at them {I just did both!}
  3. What is the need or a problem {use yours or readers}
  4. Make a claim
  5. Start with a quote
  6. Power it up with fresh statistics and research.
  7. Share an anecdote.
  8. Create a sense of camaraderie by empathizing with your reader.


After your intro, segue into your main points. If you are doing a list-style post then use a segue such as “Below are examples of _____.”


Few people read the blogs you create in-depth. The vast majority of web users today skim content. It’s in your best interest as a content marketer to format your blog into short, easily digestible chunks. Forget what you learned in English class, and adjust your style to match human behavior. Some ways to format your content can include:


  • Writing more list posts, and using lists throughout your article
  • Avoiding long paragraphs and run-on sentences
  • Breaking up your text with images and screencaps
  • Embracing subheaders throughout your content.


Deliver the main points that you want to make. You can use a bulleted list to break them down or use headers over paragraphs. Remember to write for your reader, not for search engines (more on this in the On-Page SEO portion of the course.)


Linking to your own content is important to keep readers on your site longer (I call it the Hansel and Gretel trail). Link to other articles that are relevant and add value to the article you are developing. By using internal links you are reducing your bounce rate and potentially helping your rankings with search engines. (Scratching your head on this one? Don’t worry as you will learn more in the search engine optimization lesson.)

You should also, add external links to other websites that offer a relevant and reliable resource for your reader.


Don’t be shy! Video adds value to your article and is a great way for potential readers to find your article if you load it to your YouTube channel. If you don’t have your own video, find one on YouTube to embed. (Be sure to link to the site and give the owner credit.)


Once a reader finishes your blog post, what should they do? You definitely don’t want them to leave your website, never to return. That’s why finishing your perfect blog post with an intriguing action is absolutely crucial. By inviting your readers to take a certain action, you can increase your chances of building a long-term relationship.

Popular types of calls-to-action can include:

  • JOIN YOUR COMMUNITY by inviting them to join your Facebook group or follow you on social media. Also, be sure to tell them why they need to sign up for your newsletter
  • PUSH PAGEVIEWS by Inviting your readers to check out a different blog post
  • ADDING VALUE by offering a link to download a free eBook or printable
  • SOCIAL SHARE your article on their favorite soical media platforms. Don’t be shy to ask for a social share.


However, these ideas are just the top of the iceberg! The sky is the limit when it comes to creating engaging invitations.


A closing paragraph that raps up your article and doesn’t leave the readers hanging or having questions. They should leave satisfied and not feel a need to further research the topic.


The comments section of your blog is a great way to build a community. Make sure you leave a line at the end of your post to engage people.


Anatomy of a Blog Post

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